Flexing my skillsets in highly regulated industries. The numbers speak for themselves.
Every metric on this page was earned organically, no paid boosting, no shortcuts. Just strategy, platform native content, and relentless execution in one of the most regulated industries on social media. If I can make a personal injury law firm go viral, I can make anything interesting.
At a Glance
Instagram Views, 2025
+54.2% organic views YoY
IG Views, Last 30 Days
Momentum still building
TikTok Views, 1 Video
94% from non-followers
Organic Engagements, IG
+27.6% YoY
2024 · Before
-3,918
Net Follower Loss
2025 · After
+1,965
Net Follower Growth · +150%
Every account I've managed has grown. Every. Single. One.
As a social media manager with over 10 years of experience I know that follower count is a vanity metric unless the overall engagement can match it. What matters is whether the right people are paying attention, coming back, and telling others. I build & nurture communities. That means showing up proactively: commenting on loyal followers' content, engaging our target market before they ever find us, and making the brand feel like an account worth following.
The 2025 TorkLaw Instagram numbers below aren't just growth stats. They're evidence of a community that actively shares, saves, and responds, in an industry where most brands get ignored entirely. Think about it: as a consumer, why would you follow a law firm? I took that job because it forced me out of my comfort zone. The numbers speak for themselves.
"Hire me and you can expect growth, not only in followers and engagement, but also in the community that forms around your brand."
Instagram 2025 · Full Year Results
Net New Followers
Follower Growth vs. Prior Year
New Followers Gained
Increase in Followers Gained YoY
Organic Engagements
Engagement Growth YoY
Organic Shares
Share Growth YoY
Organic Comments
Comment Growth YoY
Saves
Save Growth YoY
Source: Sprout Social · TorkLaw Instagram · Jan 1 - Dec 31, 2025 · 100% organic, zero paid support
Community Management
Responding to every comment, DM, and mention. Moderating forums. Making followers feel heard. Turning complaints into loyalty.
Audience Growth
Going out to find the target market. Commenting on their content. Starting conversations before they follow. Building awareness organically.
Content + Data
Using platform analytics to inform what gets made next. Trend monitoring. Knowing when to ride a moment and when to create one.
Case Study 01 · Instagram
Speed Cameras Are Coming to California. A law post that 2,722 people shared.
Legal content is notoriously difficult to make engaging. This carousel reframed a dry regulatory update as something every LA driver needed to see immediately. The result: 2,722 shares. People sent it to their friends, families, and group chats. That's earned distribution you cannot buy. 94% of views came from non-followers. The algorithm pushed it because the content earned the reach. 45,300 unique accounts reached. Organically.
Total Views
Shares
Accounts Reached
Non-follower Views
Total Interactions
Saves
Source: @torklaw · Instagram · Jan 15, 2026
2,722 people shared a personal injury law firm's Instagram post because the content was genuinely worth sharing.
Case Study 02 · TikTok · Account Age: ~6 Weeks
Zero to viral in 40 days.
TorkLaw had no TikTok presence. I built the strategy from scratch, designed specifically for the platform, not repurposed from Instagram. Within six weeks, a single video broke through the algorithm and generated more impressions than the account had seen in its entire existence. 793 followers. 82,300 views. A 10.2% engagement rate. Exceptional on any platform, remarkable for a law firm.
Video Views
Engagement Rate
Total Engagements
Follower Growth
Impressions
vs. Prior Period
Source: @torklaw · TikTok · Feb 2026 · 100% organic
Influencer Marketing · Zero Budget
3M+ views. Not a single dollar spent.
YouTube · Product Seeding · $0 Spend
UrAvgConsumer is one of the most influential consumer electronics reviewers on YouTube, with over 3.45 million subscribers and a deeply engaged audience of tech enthusiasts. Getting on his channel typically means a paid sponsorship. I got there on product alone. I identified him as a high-value target for the Denon AVR-X8500HA flagship receiver, built a relationship before pitching, and negotiated a product exchange deal with zero paid component. He featured the product, the video generated over 3 million views, and the brand earned the kind of third-party credibility that no paid ad can replicate. This is what proactive influencer strategy looks like, not waiting for inbound requests, going out and making the case.
Video Views
Subscriber Reach
Media Budget
Product Exchange Only
Source: Sound United · YouTube · UrAvgConsumer · Organic Placement · No Paid Component
"3.45M subscribers. 3M+ views. The only thing exchanged was the product."
60+ influencers recruited & managed across my career, the majority secured through product exchange, not paid budget.
Influencer Campaign · Awareness · Niche Product
~5 million impressions. One campaign. Limited budget.
At Mindgruve I led and launched an influencer awareness campaign for a niche allergy product with a limited budget. By identifying the right creators and matching them to the right audience, the campaign generated approximately 5 million impressions. Reach without relevance is noise. This was reach with intent.
Campaign Impressions
Niche Allergy Product
Limited Budget
Full Campaign Management · Strategy through Execution
Source: Mindgruve · Influencer Awareness Campaign
Affiliate Program · QuietKat · Q1
Built from scratch. $180K in Q1.
QuietKat makes high-performance electric bikes built for the outdoors. I was tasked with building and launching their affiliate marketing program from the ground up, no existing infrastructure, no inherited partner list, starting from zero. I identified and recruited affiliates, built the program structure, and managed it through to execution. In the first quarter alone the program generated $180,000 in attributed sales. That is not a full year number. That is Q1.
Revenue Generated · Q1 Only
Q1 Timeframe
Built from Zero Infrastructure
Full Program Design & Launch
Source: Mindgruve · QuietKat · Affiliate Program · Q1 Attribution · Built & Managed In-House
"$180,000 in Q1. Built from scratch. No inherited program, no existing partner list."
Above the industry median, for a personal injury law firm competing against every brand on the platform.
Sprout Social benchmarks aggregate performance data across thousands of accounts in every industry. Ranking in the 62nd percentile, climbing 29 points in a single year, outperforming the majority of brands actively using the platform. Not just law firms. All brands.
Top Performing Posts
2,565 Total Engagements
G-Dragon VIP Ticket Giveaway
1,823 comments · 285 shares
2,121 Total Engagements
LA Wildfire Evacuation Guide
639 shares · 384 saves · Timely, community-first content
2,035 Total Engagements
Giveaway Winners Announcement
851 shares · 1,122 likes
"If I can make law interesting on social, I can make anything interesting."
Alma Garcia · Almanator Media
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